Canon Radio Spot

Voice Actor: Joe Kearns
Sound Engineer: Jesse Badia
CD/Professor: Mark Edwards
Copywriter: Me! :)

Canon Rebel 

“Superhero” 

:60 V5

VOICE ACTOR SPECS:

Announcer 1: Male. Mature. Trustworthy. Motivational. Classic movie trailer sound.  

MUSIC: DRAMATIC MOVIE SCORE INSTRUMENTAL WITH LOTS OF TENSION, UP AND UNDER THROUGHOUT 

ANNCR: (SUPERHERO MOVIE ANNOUNCER WITH DEEP, SLOW SPOKEN VOICE) In a world of selfies and imitation filters, heroic souls must rise up and recapture genuine, existential life. Photographers shouldn’t be snapshotting their food; if you’re going to take a picture of your plate, the textures should be so appetizing that your nose senses its aroma and your mouth waters. And sunsets. They’re so naturally stunning that your measly camera phone just can’t do it justice. To take phenomenal post-golden hour photos, you need the finesse of absolute imagery control that comes with a DSLR. Pictures of people only become portraits when you eternalize their psyche in a raw, honest, sincere light, with emotion that outlives the one-sixtieth of a second shutter speed. Just because phones have cameras doesn’t mean that people can call themselves photographers. Rebel against the frauds. Canon Rebel, Now seeking photographers to recapture the world.

Red Wing Shoes

Your shoes speak to your level of professionalism. Red Wing customers are incredibly hard-working, usually middle class men. We want them to have shoes that are durable, comfortable and make them the top choice for a promotion. 

Copywriter: Myra Mills Tschirhart

Art Director: Amanda Weaver

Professor: Greg Mills

Class: ADV 621: Advanced Copywriting

View the full PDFs on my google drive. 

Bed, Bath & Beyond

The Bed, Bath & Beyond campaign is marketed towards the college freshmen needing to furnish their first place away from home. But we wanted to make sure the campaign did more than just offer great furniture and appliance, we wanted it to help ease the transition.

Copywriter: Myra Mills Tschirhart
Art Director: Tony Thielen
Professors: Jessica Dufour & Laurel Stark Akman
Class: ADV 616: Advanced Advertising Concepts

These are just highlights! View the whole campaign on my google drive. 

Part of transitioning to college is studying, the other part is living. Living in a new place with new people, sometime hundreds of miles from home. You're completely out of your comfort zone. What's best is to learn from those who came before you, so BB&B has set up some students to blog about their adjustments to college and help others transition using their own real life experience. Here are some flyers pointing people to the blog.

And of course, following the bloggers on twitter.

And an app to help make your room more comfortable.

A great way to grab our audience is to help them pin some ideas to improve their room or prepare for their move. They can follow some of our BB&B bloggers on pinterest and get some great ideas through the social media outlet that was meant for decorating college dorms!

And the prize for most likes, check-ins, etc. throughout various media sites can result in your chance to watch the next big game from your school's very own Comfort Zone!