One of my favorite projects to date has to be my Listerine Strips campaign. I love the fun-loving attitude and color for an otherwise boring brand.
Copywriter/Art Director: Myra Mills Tschirhart
Professor: Greg Mills--no relation!
Class: ADV 621: Advanced Copywriting
Professors: Chaz King & Facundo Lujan
Class: ADV 355: Guerilla Online & TV
I have 6 long body copy pieces which can be viewed (at a readable size!) through my google drive.
Text: "It’s a proven fact that you can lick the back of someone’s elbow and they won’t feel it. And some people can in fact lick their own elbow. Thanks to adventurous tongues we were able to discover these awesome facts.
Dissolve a Listerine strip on your tongue and let tingling sensation send your tongue on an adrenaline high. You’ll inhale oxygen and exhale confidence. Your tongue will feel eager to explore. Within your mouth, the Listerine strip is working to clean up by killing germs. Outside your mouth is a world of sticky situations and messes waiting to be made. Make the most of this newfound courage and connect with a stranger. Be confident. Be a breath of fresh air."
I also developed a video with a $0 budget here (to show a viral concept).
