View the book in it's entirety on my google drive.
(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding
Highlights here:
Ford Focus Electric Brand Book
Brand Books are typically left to the Account Planners, but it's really a necessity to understand as any person in the advertising business. I created this brand book for the Ford Focus Electric to help wrap my mind around the consumers, brand voice, colors, missions, look and feel, and used it as a deck.
View the book in it's entirety on my google drive.
(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding
Highlights here:
View the book in it's entirety on my google drive.
(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding
Highlights here:
