View the book in it's entirety on my google drive.
(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding
Highlights here:
Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts
Ford Focus Electric Brand Book
Brand Books are typically left to the Account Planners, but it's really a necessity to understand as any person in the advertising business. I created this brand book for the Ford Focus Electric to help wrap my mind around the consumers, brand voice, colors, missions, look and feel, and used it as a deck.
View the book in it's entirety on my google drive.
(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding
Highlights here:
View the book in it's entirety on my google drive.
(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding
Highlights here:
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