Canon Radio Spot

Voice Actor: Joe Kearns
Sound Engineer: Jesse Badia
CD/Professor: Mark Edwards
Copywriter: Me! :)

Canon Rebel 

“Superhero” 

:60 V5

VOICE ACTOR SPECS:

Announcer 1: Male. Mature. Trustworthy. Motivational. Classic movie trailer sound.  

MUSIC: DRAMATIC MOVIE SCORE INSTRUMENTAL WITH LOTS OF TENSION, UP AND UNDER THROUGHOUT 

ANNCR: (SUPERHERO MOVIE ANNOUNCER WITH DEEP, SLOW SPOKEN VOICE) In a world of selfies and imitation filters, heroic souls must rise up and recapture genuine, existential life. Photographers shouldn’t be snapshotting their food; if you’re going to take a picture of your plate, the textures should be so appetizing that your nose senses its aroma and your mouth waters. And sunsets. They’re so naturally stunning that your measly camera phone just can’t do it justice. To take phenomenal post-golden hour photos, you need the finesse of absolute imagery control that comes with a DSLR. Pictures of people only become portraits when you eternalize their psyche in a raw, honest, sincere light, with emotion that outlives the one-sixtieth of a second shutter speed. Just because phones have cameras doesn’t mean that people can call themselves photographers. Rebel against the frauds. Canon Rebel, Now seeking photographers to recapture the world.

Red Wing Shoes

Your shoes speak to your level of professionalism. Red Wing customers are incredibly hard-working, usually middle class men. We want them to have shoes that are durable, comfortable and make them the top choice for a promotion. 

Copywriter: Myra Mills Tschirhart

Art Director: Amanda Weaver

Professor: Greg Mills

Class: ADV 621: Advanced Copywriting

View the full PDFs on my google drive. 

Bed, Bath & Beyond

The Bed, Bath & Beyond campaign is marketed towards the college freshmen needing to furnish their first place away from home. But we wanted to make sure the campaign did more than just offer great furniture and appliance, we wanted it to help ease the transition.

Copywriter: Myra Mills Tschirhart
Art Director: Tony Thielen
Professors: Jessica Dufour & Laurel Stark Akman
Class: ADV 616: Advanced Advertising Concepts

These are just highlights! View the whole campaign on my google drive. 

Part of transitioning to college is studying, the other part is living. Living in a new place with new people, sometime hundreds of miles from home. You're completely out of your comfort zone. What's best is to learn from those who came before you, so BB&B has set up some students to blog about their adjustments to college and help others transition using their own real life experience. Here are some flyers pointing people to the blog.

And of course, following the bloggers on twitter.

And an app to help make your room more comfortable.

A great way to grab our audience is to help them pin some ideas to improve their room or prepare for their move. They can follow some of our BB&B bloggers on pinterest and get some great ideas through the social media outlet that was meant for decorating college dorms!

And the prize for most likes, check-ins, etc. throughout various media sites can result in your chance to watch the next big game from your school's very own Comfort Zone!

Ford Focus Electric Brand Book

Brand Books are typically left to the Account Planners, but it's really a necessity to understand as any person in the advertising business. I created this brand book for the Ford Focus Electric to help wrap my mind around the consumers, brand voice, colors, missions, look and feel, and used it as a deck.

View the book in it's entirety on my google drive.

(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding

Highlights here:

Listerine Strips

Long Copy and Viral Video

One of my favorite projects to date has to be my Listerine Strips campaign. I love the fun-loving attitude and color for an otherwise boring brand.

Copywriter/Art Director: Myra Mills Tschirhart
Professor: Greg Mills--no relation!
Class: ADV 621: Advanced Copywriting
Professors: Chaz King & Facundo Lujan
Class: ADV 355: Guerilla Online & TV

I have 6 long body copy pieces which can be viewed (at a readable size!) through my google drive.

Text: "It’s a proven fact that you can lick the back of someone’s elbow and they won’t feel it. And some people can in fact lick their own elbow. Thanks to adventurous tongues we were able to discover these awesome facts.

Dissolve a Listerine strip on your tongue and let tingling sensation send your tongue on an adrenaline high. You’ll inhale oxygen and exhale confidence. Your tongue will feel eager to explore. Within your mouth, the Listerine strip is working to clean up by killing germs. Outside your mouth is a world of sticky situations and messes waiting to be made. Make the most of this newfound courage and connect with a stranger. Be confident. Be a breath of fresh air."

I also developed a video with a $0 budget here (to show a viral concept).

Sweet Leaf Tea Integrated Campaign

Campaign highlights are here, but you can view the entire document through my google drive.

Copywriter: Myra Mills Tschirhart
Art Director: Tony Thielen
Professors: Jessica Dufour & Laurel Stark Akman
Class: ADV 616: Advanced Advertising Concepts

The Sweet Leaf Campaign we created took Sweet Leaf's already great tagline, Homemade Goodness, and really brought the homemade aspect to light.

The campaign encompassed several touch points: print, OOH, Facebook app and badges, Etsy, a revised website with a game that helped drinkers understand the homemade process relevance and required users to pass all levels in order to create custom label and enter the label competition.

The print ads featured other homemade, self-canned goods alongside the Sweet Leaf bottles. To advertise for the custom label competition, one of the Sweet Leaf labels peeled away a blank canvas to draw on and direct consumers to the website.

Out of home ads shared a similar idea of relating the homemade goods to the Sweet Leaf "Homemade goodness."

Here's an introduction to start the game and learn about the production of Sweet Leaf before being able to enter the custom label competition. 

Etsy was another touchpoint that fit our "Homemade Goodness" idea. We wanted to put the bottles on Etsy to get people asking why Sweet Leaf was amongst other handmade crafts, and the response was in the form of a product page detailing Sweet Leaf's hand-crafted production.

We also took the opportunity to highlight the custom design competition on Etsy, where a lot of graphic designers and creatives love to send their time. 

The website altered to include the Label competition and show how integrated it would be to the website. It's a great website so we really wanted to drive people to it! 

After the game, you finally get the privilege to design your own label using a custom interface. 

From there, you can submit and share your custom designed label and show off it's handmade quality through the whole production phase.