Bed, Bath & Beyond

The Bed, Bath & Beyond campaign is marketed towards the college freshmen needing to furnish their first place away from home. But we wanted to make sure the campaign did more than just offer great furniture and appliance, we wanted it to help ease the transition.

Copywriter: Myra Mills Tschirhart
Art Director: Tony Thielen
Professors: Jessica Dufour & Laurel Stark Akman
Class: ADV 616: Advanced Advertising Concepts

These are just highlights! View the whole campaign on my google drive. 

Part of transitioning to college is studying, the other part is living. Living in a new place with new people, sometime hundreds of miles from home. You're completely out of your comfort zone. What's best is to learn from those who came before you, so BB&B has set up some students to blog about their adjustments to college and help others transition using their own real life experience. Here are some flyers pointing people to the blog.

And of course, following the bloggers on twitter.

And an app to help make your room more comfortable.

A great way to grab our audience is to help them pin some ideas to improve their room or prepare for their move. They can follow some of our BB&B bloggers on pinterest and get some great ideas through the social media outlet that was meant for decorating college dorms!

And the prize for most likes, check-ins, etc. throughout various media sites can result in your chance to watch the next big game from your school's very own Comfort Zone!

Ford Focus Electric Brand Book

Brand Books are typically left to the Account Planners, but it's really a necessity to understand as any person in the advertising business. I created this brand book for the Ford Focus Electric to help wrap my mind around the consumers, brand voice, colors, missions, look and feel, and used it as a deck.

View the book in it's entirety on my google drive.

(Functioning) Account Planner: Myra Mills Tschirhart
Professor: Chad Gennow
Class: ADV 626: Brand and Branding

Highlights here:

Listerine Strips

Long Copy and Viral Video

One of my favorite projects to date has to be my Listerine Strips campaign. I love the fun-loving attitude and color for an otherwise boring brand.

Copywriter/Art Director: Myra Mills Tschirhart
Professor: Greg Mills--no relation!
Class: ADV 621: Advanced Copywriting
Professors: Chaz King & Facundo Lujan
Class: ADV 355: Guerilla Online & TV

I have 6 long body copy pieces which can be viewed (at a readable size!) through my google drive.

Text: "It’s a proven fact that you can lick the back of someone’s elbow and they won’t feel it. And some people can in fact lick their own elbow. Thanks to adventurous tongues we were able to discover these awesome facts.

Dissolve a Listerine strip on your tongue and let tingling sensation send your tongue on an adrenaline high. You’ll inhale oxygen and exhale confidence. Your tongue will feel eager to explore. Within your mouth, the Listerine strip is working to clean up by killing germs. Outside your mouth is a world of sticky situations and messes waiting to be made. Make the most of this newfound courage and connect with a stranger. Be confident. Be a breath of fresh air."

I also developed a video with a $0 budget here (to show a viral concept).